Building a 30-Tech Empire, Water Wellness, and Systems That Scale w/ Alessandro Cernuto
In this episode of The Deconstruction Podcast, we sit down with Alessandro Cernuto, founder of Sorso Wellness Water — a fast-growing company that scaled from an idea to 30+ technicians in just five years. We dive into how he built his operation, systemized every part of his business, and tapped into the booming health and wellness market with a truly premium water product.
Alessandro shares his journey from his family’s door-to-door cookware business to creating a process-driven, fully remote operation. We talk about lead generation, automation, sales systems, team management, and why passion and process are the real secrets to growth in construction and trades.
You’ll also learn why most tap water isn’t as “safe” as it seems, what makes true alkaline water different, and how building the right systems frees business owners from the day-to-day grind.
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⏱️ Chapters / Timestamps:
00:00 – Intro & Review from Tina (Florida Mechanical Company)
01:20 – Meet Alessandro Cernuto & the Sorso Water Story
03:40 – From Family Business to Wellness Water Innovation
06:45 – Building Systems, Processes & a 30-Person Team
10:00 – The Truth About Tap Water & Fluoride
15:30 – Reverse Osmosis, Minerals & Healthy pH Explained
20:45 – How Passion and Purpose Drive Business Growth
23:30 – Sales Channels, Google Ads & Referral Systems
27:00 – Health Awareness, Market Trends & Positioning
37:00 – Scaling Operations with CRMs, Automation & Remote Teams
42:00 – Finding & Keeping Quality Technicians
47:00 – Entrepreneur Mindset, Avoiding Comfort & Staying Hungry
56:00 – University vs Self-Taught Entrepreneurship
01:01:30 – Final Lesson: Collaboration Above All
01:20 – Meet Alessandro Cernuto & the Sorso Water Story
03:40 – From Family Business to Wellness Water Innovation
06:45 – Building Systems, Processes & a 30-Person Team
10:00 – The Truth About Tap Water & Fluoride
15:30 – Reverse Osmosis, Minerals & Healthy pH Explained
20:45 – How Passion and Purpose Drive Business Growth
23:30 – Sales Channels, Google Ads & Referral Systems
27:00 – Health Awareness, Market Trends & Positioning
37:00 – Scaling Operations with CRMs, Automation & Remote Teams
42:00 – Finding & Keeping Quality Technicians
47:00 – Entrepreneur Mindset, Avoiding Comfort & Staying Hungry
56:00 – University vs Self-Taught Entrepreneurship
01:01:30 – Final Lesson: Collaboration Above All
