The Deconstruction Podcast

If you run a trades business and feel “busy” but not truly profitable, this episode is your playbook. Contractor coach John MacDonald (Integrity Corporate Solutions) joins us to unpack the systems elite contractors use to scale: burn-rate math in 15-minute blocks, objection-crushing sales language (“Other than price…”), delegating with real authority (and a budget), and why ADHD can be a strategic edge—if you build the right back office.

We also challenge sacred cows: the factory-style school model, meeting culture that burns cash (literally stack $20s on the floor), and the myth that “software is another headache.” If you want more time, more margin, and a business that runs without you on the tools, press play.

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